Another month has passed and it is time for another income report. This was a crazy and eventful month for all who rely on traffic from the search engines to make their living.
At the end of last month I took a big hit to my traffic, in the tune of a 40% drop. This was right around the time Google de-indexed a few of the major link networks. A previous SEO consultant had built some links to my site from a few blog networks and when those links were discounted, a drop in traffic insused. Also, while reviewing my link profile I discovered that someone has been using Negative SEO tactics on my site. (I’ve written a post on this that I will put out later in the week. )
Then, on April 24 the “Penguin” Update hit and really shook up the top 10 results in my niche. When the dust settled I had moved up to 3rd for my main keyword but dropped from 1st on a few of my key long tail keywords that had been sending a majority of my traffic. In the end, I’ve regained my search traffic back up to where it was 2 months ago.
However, having 40% of my traffic wiped out for the first 3 1/2 weeks took its toll on income for the month even though my conversion rate was up. Here are my numbers.
Traffic – 9,052 (100%)
Organic – 3,374 (32.27%)
Referral – 800 (8.83%)
Direct – 4,878 (53.88%)
After finishing the month strong I’m looking forward to May.
This is going to be a new metric I’m going to track due to its future value.
Facebook Fans – 269
Twitter Followers – 15
Google Circles – 2
Rss Feed – 2
Sales – 8,380
COGS – 6,711
Yahoo Store -40
Yahoo Store Transaction Fees – 126
Unbound Commerce (Moblie Site) – 50
PayPal Payments Pro – 30
PayPal Transaction Fees – 251
Hootsuite – 6
Comcast – 67
Net Profit – $1,099
There it is, another successful month of selling train horn kits in the books. Feel free e-mail me if you have any questions. firstname.lastname@example.org
P.S – My curated list of blogs that provide income reports will be up in a few days after all submissions are in.