If You’re Good At SEO, Why Would You Work For Someone Else?

I’ve read a few articles by Mike King and I’ve been very impressed with his writing ability that follows the “show not tell” style.  By this I mean that the words he chooses are descriptive enough for people to “see” what he is writing.   Then, he inserts visually appealing elements into the post to polish it up.  You can find a few examples of his work here and here.   He is truly on top of his game in the field of inbound marketing and more specifically content marketing.

After checking out the above posts, I’m sure you would agree that he is clearly a thought leader in the field of SEO and Inbound Marketing.  My question is why wouldn’t he and others like him,  be building out various businesses (read E commerce, Lead Gen, Adsense and Affiliate Marketing)  and ranking their own sites instead of working for/at an agency?

Why would you want to work on building authority, links, and ultimately the bottom line of
someone else’s company when you are clearly a top level inbound marketer?  The only thing I can come up with is that time spent working for cash from clients provides a higher ROI on your time than the work would itself if done independently.

This could be due simply to the fact that there are so many bad SEO’s out there that aren’t performing for clients that a skilled marketers time is so highly valued that the time is more wisely  invested for cash now rather than the future returns that it might provide.  I can definitely see this being the case after reading a study that seomoz put out about the average pay for SEO’s which you can find here.

A second option could just be peoples different perspectives on lines of work and what people want out of life.  I’ve been working on my ecommerce site and for the past 4 years and as of last month I only made $1,100.  I’m sure it’s safe to say that Mike is making 10 to 20 times that amount at his position but with a such skill why build a business that will continue to pump out  leads in the form on search, social and the links themselves simply to generate more work for you to do in the form of working with clients.  The other approach would be to create those leads and direct them to webpages that would convert the traffic into sales.


In the end I don’t think there is a right or wrong answer here and the motivation for the post was strictly out of respect for the skill and work that he does, I just don’t understand the thought process and allocation of time.

Any Thoughts?

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in SEO | Tagged | 4 Comments

Curated List of Income Reports From All Around the Blogosphere (April Edition)

I’m writing this intro before I start digging around all the blogs for this months income reports.  This edition should be really interesting to see how everyone ended up after two updates this month “Panda 3.5″, “Panda 3.6“and “Penguin”.
These algo updates are not going anywhere so now is the time to take action.  The first Panda update was 14 months ago and they are still rolling out new versions.  I suspect that this was just the first of many updates in the Penguin series.
I wrote an article about the correct mindset to get into when faced with these types of changes and you can find it here.
Enjoy the income reports!
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I’m going to be breaking down the income by the source on the income and include a link to the blog were i found it.
——————————————————————————————-
Advertising – Google Adsense, Text Ads, Banner Ads, Sponsored (Tweets, Posts and Shares)
Affiliate Marketing – Promoting other people’s products.
Services – SEO, Copywriting, Web Design
Products – Physical Products, Ebooks, Software, Membership Sites
Website Flipping – The sell of a website.
Apps – IPhone and Android
Dividends – From Stocks and Investments
——————————————————————————————-
Without further ado, the top income reports for the month of April:
P.S. if I am missing a social account please leave a link in the comments so I can add it.

1) Smart Passive Income – $48,395
Products, Advertising, Affiliate Marketing, iPhone Apps
Facebook Fans – 21,173
Twitter Followers – 21,063
Google Plus – 1,209

2) Adsense Flippers – $18,552
Advertising, Website Flipping, Affiliate Marketing
Facebook Fans – 225
Twitter Followers – 817
Google Plus –  8

3) True Passive Living – $12,001
Products and Advertising
Facebook Fans – 16
Twitter Followers – 89
Google Plus – 0

4) Nerdy Nomad – $7,323
Advertising, Affiliate Marketing, Products
Facebook Fans – 80
Twitter Followers – 2,896
Google Plus – NA

5) My Passive Income Stream –  $4,499
Advertising, Affiliate Marketing, Products
Facebook Fans -NA
Twitter Followers – NA
Google Plus –  NA

6) My Multiple Incomes - $3,963
Dividends, Advertising, Affiliate Marketing
Facebook Fans – 65
Twitter Followers – 77
Google Plus – NA

7) The Financial Blogger - $3,126
Advertising and Affiliate Marketing
Facebook Fans – NA
Twitter Followers – 2,204
Google Plus – NA

8) Leaving Work Behind – $3,029
Services and Advertising
Facebook Fans – 230
Twitter Followers – 2,193
Google Plus – 132

9) Zero Passive Income – $2,342
Advertising and Affiliate Marketing
Facebook Fans – 847
Twitter Followers – 1,954
Google Plus – NA

10) Pinch Of Yum – $2,322
Advertising and Affiliate Marketing
Facebook Fans – 3,147
Twitter Followers – 496
Google Plus – 0

11) Droid Blog – 1,790
Apps
Facebook Fans – 67
Twitter Followers – 1,382
Google Plus – 166

12) Tight Fisted Miser – $1,579
Advertising, Dividends, Affiliate Marketing
Facebook Fans – 51
Twitter Followers – 426
Google Plus – 0

13) Train Horns Delivered – $1,099
Products
Facebook Fans – 269
Twitter Followers – 15
Google Plus – 2

14) My Multiple Streams – $773
Affiliate Marketing, Advertising, Services
Facebook Fans – 52
Twitter Followers – 1,098
Google Plus – 52

15) I Need Discipline – $695
Advertising and Affiliate Marketing
Facebook Fans – 132
Twitter Followers – 1,277
Google Plus – 32

16) Yes I Am Cheap – $ 451
Advertising and Affiliate Marketing
Facebook Fans – 291
Twitter Followers – 1,550
Google Plus – 210

17) The WP How To Blog – $288
Advertising
Facebook Fans – 888
Twitter Followers – NA
Google Plus – NA

18) My 4 Hr Work Week – $238
Advertising and Affiliate Marketing
Facebook Fans – NA
Twitter Followers – 6,389
Google Plus – 60

19) Project Rus – $6.38
Advertising
Facebook Fans – 1
Twitter Followers – 0
Google Plus – 0
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I realize that there are more bloggers on the web with income reports that are not on this list.  If you or someone you read should be on this list please include a link in the comments.  I don’t care if you had 10 dollars in income, I want all the income builders in one place.
Please share this post, let build this list out really big.
Also, check out my friends Adam’s website.  He maintains a running leader board for all the bloggers who post income reports.
Thanks for stopping by
P.S – I would like to continue to add unique stats every month – any ideas on things you would like to see?

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in Curated Income Report List | Tagged | 3 Comments

True Life – I’m Being Negative SEO’d

I’m getting hated on so hard right now by one of my competitors.  I’ve got links from foreign websites unrelated to my site, links from link networks and comment spam with my anchor text next to porn, pills and gambling.  Basically, I got problems.  To add to the situation when I conducted my link audit and discovered these links, there was no way to contact the webmaster.
I, along with many others received the unnatural links email from Google.  I’m not going to lie and say that I have never messed around with grey hat linking strategies but I feel I rode a unicycle down the middle and played a fair game.

4 months back I hired a new SEO firm to assist me with my link building.  I was not apprehensive about this company as they were recommended from a trusted source and came with a glowing recommendation.

While he was building links to http://trainhornsdelivered.com I started noticing some pretty strange links coming in from sites that were non english speaking. This alone was not a big deal but the content on the sites had nothing to do with my site or my niche.  I emailed my consultant and pointed out these links that I had found in my webmaster reports.  He advised me that the links were not built by him and not to worry because they were coming from sites that had high DA and PA.

Time went on and I continued to watch over the links he was building and found out he was building links out of his own blog network.  I told him this is not what I was looking for and fired him.  However, these crazy foreign links just keep on coming in.

This time period was right inline with when I received my email from Google talking about my unnatural link profile.  I’m not sure what triggered them – was it the links from the link network or the shady foreign links.  I applied for a reconsideration and pointed out some of the questionable links and my SEO consultant pulled all the links he created in our 2 ½ month stint.

I’ve taken a slight beating in the SERPS but overall I have held my position.  I’m going to show a few of the shady links I’m talking about and see if anyone has any advice on how I could clean these links up.

http://momorinhouse.lovepop.jp/khaubotw/kboard.cgi
http://www.0313778938.kt.io/bbs/board.php?bo_table=gallery&wr_id=5
http://feeds.feedburner.com/AzRefi-ArizonaRefinance
http://www.0226317588.kt.io/bbs/board.php?bo_table=gallery&wr_id=11&page=&page=
http://www.redcouchevents.com/ritaanddavid/guestbook_entries.shtml

I just read an interesting post over at Point Blank SEO talking about ways that Google could remedy the negative SEO situation.  He mentioned Google allowing us to simply check a box next to the links that we do and don’t want to be associated with.  This way we would be taking responsibility over our link profile and being judged only on the links we have built.  This would take care of negative SEO issue and allow repentance for past linking transgressions.
This is an issue that is currently affecting others and will only grow as these over optimizaiton penalties come through the pipeline.  Thoughts, ideas???

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in SEO | Tagged | Leave a comment

THD April Income Report

Another month has passed and it is time for another income report.  This was a crazy and eventful month for all who rely on traffic from the search engines to make their living.

At the end of last month I took a big hit to my traffic, in the tune of a 40%  drop.  This was right around the time Google de-indexed a few of the major link networks.  A previous SEO consultant had built some links to my site from a few blog networks and when those links were discounted, a drop in traffic insused.  Also, while reviewing my link profile I discovered that someone has been using Negative SEO tactics on my site.  (I’ve written a post on this that I will put out later in the week. )

Then, on April 24 the “Penguin” Update hit and really shook up the top 10 results in my niche.  When the dust settled I had moved up to 3rd for my main keyword but dropped from 1st on a few of my key long tail keywords that had been sending a majority of my traffic.  In the end, I’ve regained my search traffic back up to where it was 2 months ago.

However, having 40% of my traffic wiped out for the first 3 1/2 weeks took its toll on income for the month even though my conversion rate was up.  Here are my numbers.

——————————————————————————————-

Traffic

Traffic –  9,052 (100%)

Organic – 3,374 (32.27%)

Referral – 800 (8.83%)

Direct – 4,878 (53.88%)

After finishing the month strong I’m looking forward to May.

——————————————————————————————-

Social Metrics

This is going to be a new metric I’m going to track  due to its future value.

Facebook Fans – 269

Twitter Followers – 15

Google Circles – 2

Rss Feed – 2

——————————————————————————————

Profit/Loss

Sales – 8,380

COGS – 6,711

Yahoo Store -40

Yahoo Store Transaction Fees – 126

Unbound Commerce (Moblie Site) – 50

PayPal Payments Pro – 30

PayPal Transaction Fees – 251

Hootsuite – 6

Comcast – 67

Net  Profit – $1,099

——————————————————————————————-

There it is, another successful month of selling train horn kits in the books.  Feel free e-mail me if you have any questions.  marc@trainhornsdelivered.com

P.S – My curated list of blogs that provide income reports will be up in a few days after all submissions are in.

 

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in THD Income Reports | Tagged | 2 Comments

Weekly Reads On Monday

I’m going to start posting some of my favorite articles I’ve read over the week here.

Here is what happened this week in ecommerce news as reported by Train Horns Delivered.

http://www.ninebyblue.com/google-optimized/

http://blog.iacquire.com/2012/04/10/googles-2012-phishing-expedition/

http://www.tropicalmba.com/you-should-be-careful/

http://johnfalchetto.com/blogging/tribe-grow-business-online/

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in Monday Reads Delivered | Tagged | Leave a comment

If You Want To Play Golf, Don’t Be A Golf Pro – Profit vs. Passion Debate

The passion vs. profit debate has always been interesting to me. My view on the subject as a whole goes back to when I was 13 years old and just started golfing. My next door neighbor was a golf pro and I was taking a lesson from him when we had the following conversation.  I told him how awesome I though his job was, getting to be outside and play golf every day. He laughed and explained he shoots a 3 hole round @ 6am but then he has to shower up and get the pro shop opened,  followed by lessons all day.  He told me “If you want to play golf, don’t be a golf pro”.  This quote has always stuck with me and I have quoted it many times.  It really framed my concept of work and play.

Within the debate, there seems to be two distinct tribes that have formed.  On one side you have the follow your passion crew.  They assert the very romantic notion that if you follow your bliss you will be successful due to the sheer momentum you will build up following your dream.  On the other side is a slightly more analytical group that feels it is best to follow opportunity, even if it  isn’t something you are in love with.  We will call this group the profit crew.

I fall on the profit side; I’m 28 years old and have been operating my ecommerce website for the past 4 years.  While I was building my business, I supported myself by waiting tables.  I really love the product I sell, it is high quality and people really enjoy them however, I wouldn’t say I’m passionate about train horns.  I am simply way too ADD to have one passion that I put all of my focus into. Right now my passions are building a business, homebrewing and kiteboarding. However, in the past 5 years the list would include: guitar, snowboarding, surfing, mountain biking and whitewater kayaking. My strategy is to make money in my niche so my passions can stay passions and my work stay work.  I like to kiteboard however I’m not sure I’m any more passionate about selling kiteboarding equipment than train horns, I just want to ride.  I fear that you can get too wrapped up in the business aspect of your passion and lose all the joy.

I quit my job as a waiter 28 days ago and this is due to the success of my strategy.  At work, a few of the servers were interested in my online business and wanted to start business of their own. They would ask questions about starting a business and niche selection. They always wanted to do something that they were interested in, instead of something they could be competitive at.   I told them to be careful – I would have loved to tell them to follow their dream, however they asked for advice and I wanted to be honest with them.

I would like to share some great articles I found that offer additional insights as well as other views on the subject.  Some of the authors were even kind enough to share a quote on the topic which I have included next to their article.

What are your thoughts on the subject?  It would make my day if we could get a little debate going in the comments.

 

The Profit Crew: 

John Falchetto

- “You have to be passionate about an opportunity to succeed, you don’t have to create opportunity from your greatest passion.”

Marty Nemko

- Remember that, in the end, the key to career contentment is a job that:

– isn’t too hard or too easy

– has a boss who’s kind and helpful

– involves an ethical product or service

– requires a reasonable commute

– pay reasonable well and offers benefits

– doesn’t require 70 hour work weeks

– offers opportunities to learn and grow.

You’re more likely to find these things and, in turn, career contentment by pursuing an unpopular career than the millions pursuing a “cool” one.

Click Newz

Pot Pie Girl

Peace and Profit

Mark Cuban

The Middle Ground:

Chris Guillebeau

- “I’m not sure what you mean by this. I don’t think there’s a divide, and if there is I don’t think I’m strictly on the “passion side.” The whole point is to combine your passion with something that is valuable to the world. Without that, there is no business. But without the passion, there is no life.

That’s why I don’t see a divide. :)

The Passion Tribe:

The Profit Share

Zen Habits

 

 

 

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in Business Philosophies | Tagged | Leave a comment

Taking Action Is The Easiest Way To Deal With Anxiety

 24 days into my self-employment I have learned many things about myself and how I really am.  It’s important to note that changing your direction is possible and in the beginning even the smallest of changes can feel like huge wins and help change your future trajectory.
When I was younger, I was a super hustler.  I saved 30K by the time I graduated high school.  Bought a house at 20 for 235K and flipped it two years later for a 40K profit after expenses.  I’ve been an entrepreneur since day one.

Then I moved into my non productive years that have continued up until today.  23-28,  I have been living a “party lifestyle” even though I have slowed down a lot since I meet my girlfriend 1 1/2 years ago.

It is almost the end of the month and I’m looking back at what I have accomplished on my site so far and I’m not that impressed.  If I were my boss, I would have a serious heart to heart with me.  It’s like I’ve been living in a world where I’m still the kid killing in my early 20′s but in reality I’ve slowed down into my late 20′s.

Granted, I’m being hard on myself as I’ve grown this site into profitability and have secured first page ranking on Google for all of my money keywords.  If I put the site up for sale I could probably sell in the mid 40K region as is.  However, I was sitting on 67K in cash at 22 so in the past 6 years I’ve been heading in the wrong direction.

Thing is, after waiting tables for so long and being used to the social interaction and constantly being on your feet all day,  making the transition to sitting behind a desk and trying to build Train Horns Delivered 8 hours extremely difficult.  I know this sounds real bitchy but you don’t know until you experience it.

3 days ago, I started setting the alarm @ 8am and forcing myself to be at the office by 9.  This has been helping me out tremendously and has increased my production.  My goal is to grow this blog to help me increase my domains authority and as a by-product my organic search rankings.  This is proving to be hard because noone is reading my blog.  No social sharing, no comments and no interaction make it hard to decide which topics to write about.  I’ve decided to simply “just write” as it says in the Word press editor and write off the top about whatever is on my mind until I can start to get some feedback.

I have a wealth of knowledge to share about ecommerce and business;  4 years building this business, 2 years selling real estate, flipping a house and a 3.45 GPA Finance Degree.   I just don’t know what my prospective readers want to read.  However, by simply taking action and writing this down I feel extremely better and have finally come up with a title for this post.  So, that is the plan, just keep moving forward and keeping the stress and anxiety away until I get to where I’m going.

 

 

 

 

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in Written Therapy | Tagged | 2 Comments

Business And Yoga – A Practice Not A Race

I just finished the last of 5 days on my yoga DVD and my lack of flexibility is depressing.

There are moves on this DVD that I cannot even come close to getting into.  The guy in the video will have his legs folded over the top of each other, both knees down, lean his entire body over his legs and stretch his arms out in front.  When I attempt this move, I have both my knees off the ground and I’m leaning BACK at a 45 degree angle due to tightness in my hips.

However, my digital yoga instructor just keeps telling me to “not force it”, “listen to your body” and “allow your breath to go into the body”.  This is against my style of doing things but I have to say the results feel great.  I’ll be in a stretch and be pushing harder to get a little more out of it when the above mantas come out of the speakers.  I relax, breathe and let go and I will feel a release deep in the muscle that will allow me to stretch even more.

Coming from a background of football/basketball/baseball the concept of slow incremental gains was not preached.  We were told to constantly push ourselves for greater gains to continually maintain our starting position.

Evaluating the strategy I implemented for my first 3 1/2 years it’s apparent that I was simply trying power my way into being successful as opposed to developing my resources to create the perfect conditions for success to proliferate.  I was hiring SEO consultants @ 2500 per month because I wanted to rank number one… now.   The best explanation is I was the single guy at the bar that was trying too hard to impress the girl (Google).  I was trying to show the reasons why she should like me (SEO firms building backlinks from other sites) instead of just being cool with her and asking her what her interests are and what she was into (creating content that will naturally attract links).

Today, my business philosophy changed.  I’m going to stop trying to force the issue with Google and focus on creating content that is valuable to others on topics I’m interested in.  I will build out my community slowly and try to gain one  reader at a time to join me in my practice of business.

 

 

 

 

 

 

 

 

 

 

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in Business Philosophies | Tagged | Leave a comment

3 Reasons Why You Should Start Your Business Today

1) It Will Take A Long Time To Be Successful / 31,392 Hours To Overnight Success. 

Seconds turn into minutes, minutes turn into hours and hours into days. There is nothing we can do to stop this.   As soon as you accept that the only thing you can control is your own effort, you’ve empowered yourself and taken the first step.

Today is my 16th day of self-employment.  When I started my business http://trainhornsdelivered.com my dream was to have my business support me while traveling the world. While this dream remains, reality has also interjected itself into the equation.   Starting a business will be a lot more work than reading blogs and strategizing.  It requires mundane activities that seem to have zero effect on the present.  However if you keep putting one foot in from of the other you will start to see growth.

I’ve been working on my website for three years and seven months now and while I’m not traveling the world yet, I have been able to  quit my day job and devote myself full-time to my website.   I’m currently averaging about $1500 per month and while that’s not the type of income I was hoping to be earning at this point, the income manages to find its way into my bank account every month.

Don’t allow yourself to get caught up reading Techcrunch and thinking about new business ventures that you could take public and have a million dollar exit.  That is a dream that very few will ever achieve, however my level of success is obtainable for you.  The most important thing is that you get started now because time will continue to slide and you will find yourself going nowhere unless you take action.   “We must all suffer one of two things: the pains of discipline or the pain of regret and disappointment”.

 

2) Time Is Your Most Valuable Asset

 

I read a great book in college called Your Money or Your Life . In this book the author poses the question of what is more valuable to you: your money or your time.  Don’t answer this question with your mind; answer it with your personal-finance software. A quick reflection of your spending will show you which one you value more.  In this book the author describes keeping a simple wall chart with the left hand side representing dollars and the bottom representing months.   At the end of every month chart your expenses in red marker and your business income in green.  Your goal every month is to lessen the gap between the two. I use this strategy and find in very helpful in staying on course knowing that as soon as those two lines meet, I’m free.

It took me six months to make my first sale on my website.  When it happened it was the most amazing feeling I have ever had.  I had fallen asleep after a 12 hour day to wake up and find I made a $50 profit while I slept! I quickly showered and went back in for another 12 hour day. The whole day all I could think about was that I made $50 while I slept and now I was selling grouper sandwiches to tourists who treat me like an idiot.  By the end of the shift I had made $220 in tips but the passive $50 had way more value to me.   I just couldn’t stop thinking about that fact that $50 a day would be more than enough to allow me to be surfing in Costa Rica.

There is a great post I would like to share with you about a doctor and lifestyle business entrepreneur that had a conversation in Mexico. The entrepreneur explains to the doctor that he owns/runs website teaching people how to DJ.  He goes on to explain that his business is completely automated and the passive income comes in weather he works or not.   The doctor than asked him if he would like to trade positions.  The doctor explains how he made 2 million after taxes last year but he had to be in his office to earn it and he would rather make less and get to experience life as opposed to earning a higher income.  It is very important to realize it’s not always about the amount of money that you make but how you make that money. You can find the post here

 

3) Business Building For Retirement

 

The final thing I would like to talk about is building a business for retirement instead of saving for your retirement. To illustrate this point I would like to compare me to my father.   My dad’s goal per month income in retirement is $8000 a month.  My father is the hardest worker I know, however he is not a risk taker. So for his retirement scenario he needs to save roughly $1.92 million dollars.

Looking at that dollar figure is daunting.  Even for high income earners, reaching that level of savings is a heroic and monumental task. Not only do you have to gain the education and skills to earn a high enough income to save that much money, you have to have enough foresight and frugality to save the money as well.

Now looking at my situation earning $1500 per month I need to grow my business double up 2.5 times to reach the same goal.  I honestly believe it will be much easier for me to grow my business to $8000 from $1500 than it was to go from $0 to $1500.  There is an old running joke that says your first million is the hardest; applied to our situation I would say the first thousand is the hardest.

Now granted if we both reach our goal of $8000 per month he will still have $2 million in the bank whereas my business will only worth 200,000. However for me the choice is simple

Forget anyone who tells you that that building a lifestyle business will be easy. It is going to take a lot of work but if you want your freedom you have to go out and take it.  No one is going to come to your rescue, help you or give you cash to start your business.  The work needs to be put it by you, working independently, investing your time, money and effort.

 

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

Posted in E-Commerce | Tagged | Leave a comment

Rejoice, The Google Gods Have Once Again Intervened To Give You A Chance Against The Titans



March was a very exciting time for us who earn our living by driving organic traffic to our sites.  The algorithm update will create winners and losers and which category you fall into has nothing to do with what has happened to your rankings in the past few weeks.

I started learning SEO 4 years ago and my primary linkbuilding method was adding original articles to ezinearticles and running the articles through bookmarking demon.  Amazingly to a newcomer like myself, this actually worked and I hit the front page for my main keyword in about 15 months.

Every time I would hit a wall and all my efforts did not increase my rankings, I would slow down my link building activities and start to lose focus.  In this malaise I would read tons of articles on SEO and sit in a state of “analysis paralysis”.

Then one day, I would read about a major update to the algorithm and I would get excited.  Change equals opportunity and when I would read about people complaining about their loss in rankings I would quickly adopt a new strategy.  This allowed me to bypass them  since they were unwilling to change.

A great analogy would be to equate these algorithm changes to when there is panic in the stock market.  As the stock prices fall and panic sets in prices drop rapidly.  The stock price tanks while smart investors pick up great stocks with strong earnings on a discount.  These swings in the market are what have facilitated the greatest transfers in wealth in our history.

That is what is happening right now.  Since the update took effect I’ve lost 40% of my traffic and have seen a major shake up in the top 10 rankings in my niche.  However, it does not bother me because I know that with these changes to the way the game is played will allow me not only regain my position but also help me rise up a few more spots for all of my keywords over the next few months.

Also, I’m going to use this algorithm change as an opportunity to slide into a new market.  I’m going to add tonneau covers to my website and this will represent my first attempt to diversify out of the train horn market.  My domain already has the authority to get my new page noticed and I will use the link building techniques that Google is currently looking for to promote my new page to be what they are wanting in light of the changes to the algorithm.

So, are you going to let these changes get you down?  Give up on your business and allow it to effectively make you “loser” of the algorithm change.  Or are you going to empower yourself to make the necessary changes to your strategy and allow yourself to be in a position to collect the proceeds on the great transfer of internet wealth that just occurred.

 

 

 

 

About

My Name is Marc Galeazzi and I'm the owner of Train Horns Delivered. I wanted to start a blog about train horn kits and other awesome car and truck accessories as well as talk about what goes on behind the sense when running and e-commerce store. Find me on Google+ @ +Marc Patrick Galeazzi

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